Technology And The Valued Customer - 1753 Words

Technology and the Valued Customer Brian’s Bar-B-Que and Catering has been in business for over 31 years. It is the oldest Bar-B-Que restaurant in DeLand with a catering division that has also been very lucrative. Although the business has succeeded, owner Brian Hill knows that there is a bigger base of customers out there that he could benefit from. â€Å"I get at least five calls a day from businesses looking to order lunch for their employees†, Hill says. â€Å"I need to implement and easier way for them to order and for my restaurant to be prepared for it†, he adds (Hill, 2015). Hill was aware that there was something out there that could help him gain new customers while at the same time making things less stressful for his staff.†¦show more content†¦Once he did decide on a program how was he going to get the word out to his customer base and those new customers he was trying to reach? It would be imperative that however he proceeded he was going to have to make easy for the customer to use. His idea was to start out simple. He would make it easy for customers to order lunch for 10 or more online rather than have to waste the time calling to place the order. â€Å"I know that all the pizza places in town have an online ordering program but this was not just going to be one item with some toppings†, he said, â€Å"this was going to either grow my business or sink me† (Hill, 2015). The goal was to start out with just making ordering lunch for 10 or more efficient but he would like to see it grow into customers being able to order catering events for hundreds of people without ever having to get on the phone. J.R. Graham writes in Becoming Indispensable to Customers, â€Å"when trying to get your customers, old and new to try something new, you have to tell them everything you know, send lots of invitations and be specific as to what your new approach is going be† (Graham2004,p59). There s no getting aroun d the fact that customer service is important to any business that wants to succeed. The quality of service that a